know your customers, inspire your employees, create value for your business.

HELLO. HELLO.

I’m Jenna Date, Founder + Design Strategist.

helping companies create beautiful experiences.

Enhanced User Experience

Improving the user experience leads to higher satisfaction, better usability and increasing customer loyalty.

AKA More JOY!

Competitive Advantage

A product that effectively addresses user needs and problems stands out in a crowded market, attracts new customers and sets it apart from the competition.

Cost Savings + Improved Quality

Identifying and addressing usability issues early in the design process saves time and resources. It reduces the need for costly redesigns and fixes after launch, ensuring a higher quality product from the outset.

capabilities

User Research

Understand your customers’ behavior and decision making deeply, so you are guaranteed to improve product quality, usability, efficiency while ensuring everyone enjoys the ride.

Business Strategy with a Design Lens

Apply user research and design principles to develop and execute your strategic plans. Infusing a creative and data-driven perspective.

Building + Leading High Performing Teams

  • Foster a culture of creativity, collaboration, and continuous learning.

  • Encourage and value diverse ideas and perspectives.

  • Empower members to take risks, experiment, and iterate on solutions, ensuring alignment with the organization’s strategic goals while driving transformative change.

Executive Coaching

Not your typical coaching sessions, we work together to find elegant solutions to your challenges, so you can learn from the past and celebrate the future. In the end, you have a path to becoming your best self, for you, your family and your team.

clients

I am so grateful to have worked with such incredible clients in various industries over the years. I’ve consulted with companies in Healthcare, Fintech, Robotics, the non-profit sector, education, and consumer products in both B2B and B2C environments.

At this point, I consider my practice Industry Agnostic. I march around with a Human-Centered Design toolkit and magic happens!

User Research and Business Strategy define the path forward, then brilliant and organized ‘makers’ bring it home.

I partner with a deep bench of award winning UX/UI and industrial designers, developers, marketing and product professionals who love to get it done.

partners

let’s connect!