Business Strategy with a Design Lens

Business Strategy with a Design Lens

WHAT. Together, we apply design thinking principles to the development and execution of strategic plans. This approach emphasizes creativity, user-centricity, and iterative problem-solving to create more innovative and effective business strategies.

HOW. Apply Empathy. First, we start by understanding the needs, behaviors, and motivations of customers and stakeholders to inform strategic decisions and create value-driven solutions.

Iterative Development: We then embrace an iterative approach to strategy development, continuously learning from experiments and feedback to adapt and improve plans over time.

Collaboration + Co-Creation: We engage diverse teams and stakeholders in the strategic process, leveraging collective intelligence and fostering a sense of ownership and alignment.

Visual Thinking and Communication: We use visual tools and storytelling techniques to articulate strategies clearly, making complex ideas more accessible and actionable for all stakeholders.

OUTCOMES. By integrating design thinking into business strategy, organizations can create more innovative, flexible, and user-focused plans.

VALUE. Holistic decision-making, agile and adaptable teams, sustainable growth, enhanced customer satisfaction and competitive advantage.

S T R A T E G Y E X A M P L E S

Using Design as Cultural Therapy.

Aligning Executives for an innovative future.

Involving clients, leadership and team members in a plan redesign.

“Jenna helped our team gain clarity of our situation, guided leadership to communicate their vision clearly, and inspired us to make positive change to our internal process. Our team is more productive, more collaborative, and frankly, just happier.”