User Research
WHAT. User Research is the first step in the Human-Centered Design process. In this step, researchers dive deep to understand the needs, behaviors, motivations, and experiences of the humans you serve.
HOW. Through qualitative and quantitative methodologies and techniques like, ethnographic studies, interviews, surveys, usability testing, literature reviews and competitive analysis. These methods can be used throughout the product lifecycle, from discovery to launch.
OUTCOMES. Findings, insights, strategy and tools to guide Designers Developers and implementors. Workshops and ongoing insight integration into the team is crucial for success.
VALUE.
Reduces the need for costly redesigns
Supports data-driven decisions at all levels of the organization
Leads to more effective human-centered solutions for that competitive edge.
Helps create products that people love.
FInd more information on the ROI of Design in articles like these:
Business Value of Design, McKinsey
ROI of Customer Experience, The Tempkin Group
R E S E A R C H E X A M P L E S
Uncovering the intrinsic needs of Physicians to create the ‘next big thing.’
Understanding the product journey from truck to cart to make way for a robot.
Deep Dive into the factory floor for process improvement and efficiency.
“Jenna has an uncanny ability to connect with our customers at a deep level. She got to the heart of our problems quickly, and helped us integrate to make change.”
- VP of Product Strategy, Non-Profit Healthcare
